Dollar General (DG)
S&P 500 · Consumer Staples · data since 2009-11-13 · last close 2026-09-09
Dollar General (DG) monthly returns (%)
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 8.5 | 8.9 | -24.0 | -1.9 | -4.5 | 4.1 | 10.9 | -0.2 | -1.7 | · | · | · |
| 2025 | -5.5 | 4.4 | 18.5 | 7.2 | 3.8 | 17.6 | -7.8 | 3.7 | -5.0 | -4.0 | 11.0 | 21.3 |
| 2024 | -2.4 | 10.0 | 7.4 | -10.5 | -1.6 | -3.4 | -8.5 | -31.1 | 1.9 | -4.7 | -3.5 | -1.9 |
| 2023 | -5.1 | -7.4 | -2.7 | 5.5 | -9.2 | -15.6 | -0.2 | -18.0 | -23.6 | 13.1 | 10.2 | 3.7 |
| 2022 | -11.4 | -4.9 | 12.3 | 7.0 | -7.2 | 11.4 | 1.4 | -4.4 | 1.0 | 6.6 | 0.3 | -3.5 |
| 2021 | -7.3 | -2.9 | 7.2 | 6.2 | -5.5 | 6.6 | 7.7 | -4.2 | -4.8 | 4.6 | -0.1 | 6.6 |
| 2020 | -1.4 | -2.0 | 0.5 | 16.3 | 9.3 | -0.5 | 0.1 | 6.0 | 3.8 | -0.3 | 4.7 | -3.8 |
| 2019 | 7.1 | 2.6 | 0.7 | 6.0 | 0.9 | 6.2 | -0.6 | 16.5 | 1.8 | 1.1 | -1.9 | -0.9 |
| 2018 | 11.2 | -8.3 | -1.1 | 3.5 | -9.4 | 12.7 | -0.2 | 9.8 | 1.5 | 2.2 | -0.3 | -2.6 |
| 2017 | -0.3 | -1.1 | -4.5 | 4.7 | 0.9 | -1.8 | 4.7 | -3.5 | 11.7 | 0.1 | 9.0 | 5.6 |
| 2016 | 4.4 | -1.1 | 15.6 | -4.3 | 9.8 | 4.8 | 0.8 | -22.5 | -4.3 | -1.3 | 11.9 | -3.9 |
| 2015 | -5.2 | 8.3 | 3.8 | -3.3 | -0.2 | 7.4 | 3.4 | -7.3 | -2.5 | -6.5 | -3.5 | 10.2 |
| 2014 | -6.6 | 6.4 | -7.4 | 1.7 | -4.7 | 6.7 | -3.7 | 15.9 | -4.5 | 2.5 | 6.5 | 5.9 |
| 2013 | 4.8 | 0.3 | 9.2 | 3.0 | 1.4 | -4.5 | 8.4 | -1.3 | 4.6 | 2.3 | -1.4 | 5.9 |
| 2012 | 3.6 | -1.3 | 9.8 | 2.7 | 3.1 | 11.2 | -6.2 | 0.1 | 0.9 | -5.7 | 2.8 | -11.8 |
| 2011 | -9.3 | 1.6 | 11.0 | 4.0 | 7.6 | -3.4 | -7.2 | 16.3 | 3.2 | 5.0 | 2.3 | 1.4 |
| 2010 | 4.7 | 1.7 | 5.7 | 13.2 | 5.8 | -8.9 | 5.9 | -6.4 | 7.1 | -3.6 | 16.5 | -6.6 |
| 2009 | · | · | · | · | · | · | · | · | · | · | 1.2 | -2.5 |
| Avg | -0.6 | 0.9 | 3.6 | 3.6 | 0.0 | 3.0 | 0.5 | -1.8 | -0.5 | 0.7 | 3.9 | 1.4 |
Values in %. Current and first-listed months are partial (greyed).
returnsview.com
DG seasonality — average by calendar month
Dollar General has monthly history back to 2009. Its strongest month by median is March — positive in 12 of 17 years, median +5.7%, and higher in 6 of the last 9. January is the soft spot, down in 10 of 17 with a median of -1.4%. Across its full record it has closed 56% of months higher, swings ±7.8% in an average month and has fallen 72.6% peak to trough.
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avg | -0.6% | +0.9% | +3.6% | +3.6% | +0.0% | +3.0% | +0.5% | -1.8% | -0.4% | +0.7% | +3.9% | +1.4% |
| Win rate | 41%/17 | 53%/17 | 71%/17 | 76%/17 | 53%/17 | 59%/17 | 53%/17 | 41%/17 | 62%/16 | 56%/16 | 65%/17 | 47%/17 |
Win rate = share of positive months / sample size.
DG risk & extremes
DG drawdown & rolling returns
Percent below the all-time high at each month-end — how far underwater the asset was.
Related stocks
Frequently asked questions
What was Dollar General's best month?+
Dollar General's strongest completed month on record is December 2025, at +21.26%.
What was Dollar General's worst month?+
Its weakest completed month on record is August 2024, at -31.08%.
Is Dollar General up this year?+
Dollar General is down 4.85% year to date, measured from its last close before 1 January.
What is Dollar General's 1-year return?+
+21.57% over the past twelve months, comparing the latest close with the most recent close on or before the same date a year earlier.
What is Dollar General's biggest drawdown?+
The deepest peak-to-trough fall on record is 72.6%, measured on month-end closes since 2009.
Which calendar month is historically best for Dollar General?+
November has the highest average return across every completed November since 2009. An average is not a forecast.
About Dollar General
Dollar General is an S&P 500 company, a consumer staples business worth about $27 billion. It monetizes the fact that people never stop buying stuff — with price receipts on this site going back to 2009. And the long game: $100 at its first close here (2009) would be about $643 today.
Did you know?
- Its best month on record was December 2025 at +21.26%; its worst, August 2024 at -31.08%.
- It has closed April in the green 13 out of 17 times — not a promise, just a suspicious habit.
Trivia for entertainment — the numbers come from our price data; the jokes don't.