Ulta Beauty (ULTA)
S&P 500 · Consumer Discretionary · data since 2007-10-25 · last close 2026-09-09
Ulta Beauty (ULTA) monthly returns (%)
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 7.0 | 5.8 | -23.7 | 2.8 | -5.3 | -11.4 | 13.7 | 4.7 | 0.9 | · | · | · |
| 2025 | -5.2 | -11.1 | 0.1 | 7.9 | 19.2 | -0.8 | 10.1 | -4.3 | 11.0 | -4.9 | 3.6 | 12.3 |
| 2024 | 2.5 | 9.3 | -4.7 | -22.6 | -2.4 | -2.3 | -5.4 | -3.3 | 10.3 | -5.2 | 4.8 | 12.5 |
| 2023 | 9.6 | 0.9 | 5.2 | 1.1 | -25.7 | 14.8 | -5.5 | -6.7 | -3.8 | -4.5 | 11.7 | 15.0 |
| 2022 | -11.8 | 3.0 | 6.3 | -0.4 | 6.6 | -8.9 | 0.9 | 8.0 | -4.5 | 4.5 | 10.8 | 0.9 |
| 2021 | -2.6 | 15.2 | -4.1 | 6.5 | 4.9 | 0.1 | -2.9 | 15.3 | -6.8 | 1.8 | 4.5 | 7.4 |
| 2020 | 5.8 | -4.0 | -31.7 | 24.0 | 12.0 | -16.6 | -5.1 | 20.3 | -3.5 | -7.7 | 33.2 | 4.3 |
| 2019 | 19.2 | 7.0 | 11.6 | 0.1 | -4.5 | 4.0 | 0.7 | -31.9 | 5.4 | -7.0 | 0.3 | 8.2 |
| 2018 | -0.7 | -8.4 | 0.5 | 22.8 | -1.6 | -5.5 | 4.7 | 6.4 | 8.5 | -2.7 | 8.5 | -17.8 |
| 2017 | 6.8 | 0.4 | 4.3 | -1.3 | 8.3 | -5.7 | -12.6 | -12.0 | 2.3 | -10.7 | 9.9 | 0.9 |
| 2016 | -2.1 | -8.8 | 17.3 | 7.5 | 11.9 | 4.6 | 7.2 | -5.4 | -3.7 | 2.3 | 6.6 | -1.8 |
| 2015 | 3.2 | 6.7 | 7.2 | 0.2 | 1.0 | 1.2 | 7.5 | -4.8 | 3.3 | 6.5 | -4.0 | 10.8 |
| 2014 | -11.2 | 4.6 | 8.6 | -10.0 | -3.2 | 7.7 | 1.0 | 5.4 | 21.4 | 2.2 | 4.7 | 1.1 |
| 2013 | -0.5 | -9.5 | -8.3 | 8.0 | 3.5 | 10.3 | 0.8 | -1.6 | 20.4 | 7.9 | -1.5 | -24.0 |
| 2012 | 17.3 | 9.3 | 12.8 | -5.1 | 1.4 | 4.5 | -9.1 | 10.7 | 2.5 | -4.3 | 8.8 | -2.0 |
| 2011 | 8.9 | 12.7 | 15.3 | 10.5 | 5.3 | 15.4 | -2.4 | -6.3 | 5.3 | 8.1 | 3.5 | -6.8 |
| 2010 | 6.8 | -5.5 | 23.4 | 2.2 | 10.6 | -7.5 | 6.8 | -10.1 | 28.6 | 5.1 | 13.9 | -2.7 |
| 2009 | -29.6 | -4.0 | 18.2 | 32.2 | -2.2 | 29.9 | 1.9 | 1.7 | 43.3 | -8.3 | 8.5 | 10.5 |
| 2008 | -11.1 | -8.1 | 0.2 | 0.8 | 0.8 | -21.2 | -16.1 | 15.4 | 22.1 | -33.6 | -18.6 | 15.3 |
| 2007 | · | · | · | · | · | · | · | · | · | 14.7 | -24.7 | -33.4 |
| Avg | 0.7 | 0.8 | 3.1 | 4.6 | 2.1 | 0.7 | -0.2 | 0.1 | 8.6 | -1.9 | 4.5 | 0.6 |
Values in %. Current and first-listed months are partial (greyed).
returnsview.com
ULTA seasonality — average by calendar month
Ulta Beauty has monthly history back to 2007. Its strongest month by median is September — positive in 13 of 18 years, median +5.4%, and higher in 5 of the last 9. October is the soft spot, down in 10 of 19 with a median of -2.7%. Across its full record it has closed 62% of months higher, swings ±11.5% in an average month and has fallen 87.9% peak to trough.
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avg | +0.7% | +0.8% | +3.1% | +4.6% | +2.1% | +0.7% | -0.2% | +0.1% | +9.0% | -1.9% | +4.5% | +0.6% |
| Win rate | 53%/19 | 58%/19 | 74%/19 | 74%/19 | 63%/19 | 53%/19 | 58%/19 | 47%/19 | 72%/18 | 47%/19 | 79%/19 | 63%/19 |
Win rate = share of positive months / sample size.
ULTA risk & extremes
ULTA drawdown & rolling returns
Percent below the all-time high at each month-end — how far underwater the asset was.
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Frequently asked questions
What was Ulta Beauty's best month?+
Ulta Beauty's strongest completed month on record is September 2009, at +43.32%.
What was Ulta Beauty's worst month?+
Its weakest completed month on record is October 2008, at -33.58%.
Is Ulta Beauty up this year?+
Ulta Beauty is down 10.44% year to date, measured from its last close before 1 January.
What is Ulta Beauty's 1-year return?+
+5.45% over the past twelve months, comparing the latest close with the most recent close on or before the same date a year earlier.
What is Ulta Beauty's biggest drawdown?+
The deepest peak-to-trough fall on record is 87.9%, measured on month-end closes since 2007.
Which calendar month is historically best for Ulta Beauty?+
September has the highest average return across every completed September since 2007. An average is not a forecast.
About Ulta Beauty
Ulta Beauty is an S&P 500 company, a consumer discretionary business worth about $23 billion. It lives in your shopping cart, physical or digital — with price receipts on this site going back to 2007. And the long game: $100 at its first close here (2007) would be about $1,588 today.
Did you know?
- Its best month on record was September 2009 at +43.32%; its worst, October 2008 at -33.58%.
- It has closed November in the green 15 out of 19 times — not a promise, just a suspicious habit.
Trivia for entertainment — the numbers come from our price data; the jokes don't.