Nike, Inc. (NKE)
S&P 500 · Consumer Discretionary · data since 1980-12-02 · last close 2026-09-09
Nike, Inc. (NKE) monthly returns (%)
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -3.0 | 0.6 | -14.5 | -16.0 | 4.2 | -11.2 | 1.6 | -7.3 | -3.4 | · | · | · |
| 2025 | 1.6 | 3.3 | -19.7 | -11.2 | 7.4 | 18.0 | 5.1 | 3.6 | -9.4 | -7.4 | 0.1 | -0.8 |
| 2024 | -6.5 | 2.4 | -9.3 | -1.8 | 3.0 | -20.4 | -0.7 | 11.3 | 6.6 | -12.8 | 2.1 | -3.5 |
| 2023 | 8.8 | -6.7 | 3.5 | 3.3 | -16.9 | 5.2 | 0.0 | -7.9 | -5.7 | 7.5 | 7.3 | -1.2 |
| 2022 | -11.2 | -7.8 | -1.2 | -7.3 | -4.7 | -13.8 | 12.4 | -7.4 | -21.7 | 11.5 | 18.4 | 7.0 |
| 2021 | -5.6 | 1.1 | -1.4 | -0.2 | 3.1 | 13.2 | 8.4 | -1.5 | -11.8 | 15.2 | 1.2 | -1.3 |
| 2020 | -5.0 | -6.9 | -7.4 | 5.4 | 13.4 | -0.5 | -0.5 | 14.9 | 12.2 | -4.3 | 12.2 | 5.2 |
| 2019 | 10.4 | 4.7 | -1.5 | 4.3 | -11.9 | 8.8 | 2.5 | -1.5 | 11.2 | -4.7 | 4.7 | 8.4 |
| 2018 | 9.1 | -1.7 | -0.6 | 2.9 | 5.0 | 11.3 | -3.5 | 7.1 | 3.1 | -11.4 | 0.4 | -1.3 |
| 2017 | 4.1 | 8.1 | -2.2 | -0.6 | -4.4 | 11.7 | 0.1 | -10.3 | -1.8 | 6.1 | 9.9 | 3.9 |
| 2016 | -0.8 | -0.7 | 0.1 | -4.1 | -6.3 | 0.3 | 0.5 | 3.9 | -8.4 | -4.7 | -0.2 | 1.9 |
| 2015 | -4.1 | 5.6 | 3.3 | -1.5 | 3.1 | 6.3 | 6.7 | -3.0 | 10.3 | 6.5 | 0.9 | -5.3 |
| 2014 | -7.4 | 7.8 | -5.7 | -1.2 | 5.8 | 0.8 | -0.5 | 2.1 | 13.6 | 4.2 | 6.8 | -2.9 |
| 2013 | 4.8 | 1.1 | 8.3 | 7.8 | -2.7 | 3.3 | -1.2 | 0.2 | 15.6 | 4.3 | 4.5 | -0.3 |
| 2012 | 7.9 | 3.8 | 0.8 | 3.2 | -3.0 | -18.9 | 6.3 | 4.7 | -2.5 | -3.7 | 6.7 | 6.3 |
| 2011 | -3.4 | 7.9 | -14.7 | 8.8 | 2.6 | 7.0 | 0.2 | -3.9 | -1.0 | 12.7 | -0.2 | 0.6 |
| 2010 | -3.5 | 6.0 | 9.2 | 3.3 | -4.7 | -6.3 | 9.0 | -4.9 | 14.9 | 1.6 | 5.8 | -0.5 |
| 2009 | -11.3 | -8.2 | 13.6 | 11.9 | 8.7 | -8.8 | 9.4 | -2.2 | 17.4 | -3.9 | 4.4 | 2.2 |
| 2008 | -4.5 | -1.8 | 13.4 | -1.8 | 2.4 | -12.5 | -1.6 | 3.3 | 10.8 | -13.9 | -7.6 | -3.8 |
| 2007 | -0.2 | 5.7 | 1.9 | 1.4 | 5.4 | 3.1 | -3.2 | -0.2 | 4.5 | 13.0 | -0.9 | -1.8 |
| 2006 | -6.7 | 7.2 | -1.8 | -3.8 | -1.9 | 1.1 | -2.5 | 2.2 | 8.7 | 4.9 | 7.7 | 0.3 |
| 2005 | -4.5 | 0.4 | -4.0 | -7.8 | 7.0 | 5.5 | -3.2 | -5.8 | 3.7 | 2.9 | 1.5 | 1.9 |
| 2004 | 1.8 | 5.2 | 6.5 | -7.6 | -1.1 | 6.6 | -4.0 | 3.6 | 4.8 | 3.2 | 4.1 | 7.3 |
| 2003 | 0.2 | 4.1 | 11.1 | 4.1 | 4.6 | -4.3 | -3.3 | 10.1 | 6.9 | 5.1 | 5.2 | 2.0 |
| 2002 | 6.5 | -1.8 | 2.0 | -11.1 | 0.8 | -0.1 | -8.1 | -12.4 | 0.1 | 9.3 | -5.1 | -0.5 |
| 2001 | -1.4 | -29.1 | 3.5 | 3.6 | -1.7 | 2.3 | 13.2 | 5.2 | -6.3 | 5.5 | 7.3 | 6.3 |
| 2000 | -8.2 | -37.5 | 39.6 | 9.6 | -1.3 | -7.0 | 9.9 | -9.5 | 1.4 | -0.3 | 6.7 | 31.1 |
| 1999 | 12.2 | 17.4 | 8.1 | 7.8 | -2.0 | 4.1 | -17.9 | -10.1 | 21.8 | -1.5 | -17.9 | 7.9 |
| 1998 | 2.6 | 9.5 | 1.0 | 7.9 | -3.7 | 6.0 | -8.6 | -22.1 | 6.3 | 17.8 | -7.8 | 1.6 |
| 1997 | 14.0 | 5.1 | -13.8 | -9.1 | 2.2 | 1.6 | 7.3 | -14.8 | -0.6 | -11.1 | 3.3 | -19.7 |
| 1996 | 0.2 | -6.8 | 25.1 | 7.7 | 14.7 | 2.4 | 0.1 | 5.0 | 12.8 | -2.9 | -3.8 | 5.6 |
| 1995 | -4.9 | 1.2 | 4.4 | 2.2 | 2.9 | 6.5 | 7.6 | 2.5 | 20.0 | 1.9 | 2.4 | 20.1 |
| 1994 | 8.1 | 3.5 | 2.5 | 1.2 | 10.0 | 1.3 | 2.9 | 4.7 | -7.9 | 2.7 | 4.9 | 16.9 |
| 1993 | -1.7 | -11.6 | 6.3 | -10.9 | 6.2 | -23.9 | 2.0 | -4.2 | -16.4 | 7.5 | -1.0 | -3.3 |
| 1992 | 1.7 | -0.8 | -7.7 | -7.0 | -7.4 | 7.2 | 15.5 | 0.9 | 9.9 | -2.0 | 10.8 | -3.7 |
| 1991 | 18.6 | 0.5 | -3.9 | 3.0 | -16.3 | -9.1 | 20.8 | 14.3 | 8.6 | 2.1 | 6.6 | 23.0 |
| 1990 | -5.2 | 12.4 | 19.8 | 1.5 | 14.2 | -2.0 | 12.1 | -23.8 | -4.3 | -12.0 | 24.1 | 18.4 |
| 1989 | 14.2 | -0.8 | 12.7 | 8.9 | 3.8 | 7.6 | 13.8 | 12.4 | 27.9 | -7.5 | -4.1 | -9.4 |
| 1988 | -9.0 | 19.7 | 5.2 | 12.9 | -3.5 | 18.0 | -10.5 | -0.5 | 16.7 | 8.5 | -11.3 | -6.1 |
| 1987 | 5.3 | 21.2 | 20.8 | -7.6 | 0.8 | 0.0 | 26.7 | 0.6 | 11.3 | -29.8 | -6.7 | 25.6 |
| 1986 | 19.5 | -3.0 | 10.7 | -11.0 | 8.5 | 11.4 | -28.2 | 4.5 | -27.4 | 37.6 | -4.3 | -16.1 |
| 1985 | 17.5 | -1.4 | -4.1 | 12.9 | 12.7 | -3.4 | 4.7 | 11.1 | 7.0 | 0.9 | -1.9 | 6.6 |
| 1984 | -2.6 | -18.6 | 0.0 | -13.0 | -2.5 | 2.6 | -16.3 | 22.4 | -12.2 | -23.6 | 12.7 | 1.6 |
| 1983 | -11.4 | -10.6 | -6.3 | 18.7 | -1.3 | -12.7 | -2.2 | 1.5 | -0.7 | 8.2 | -16.4 | -4.9 |
| 1982 | 3.5 | -3.0 | 3.5 | -4.7 | 6.7 | 4.6 | 11.2 | 15.5 | 15.9 | 1.1 | 10.9 | -13.4 |
| 1981 | -8.3 | 0.0 | -2.6 | 10.7 | 9.6 | 2.2 | -6.5 | -11.5 | -1.3 | 39.5 | 4.7 | 1.8 |
| 1980 | · | · | · | · | · | · | · | · | · | · | · | -8.7 |
| Avg | 0.9 | 0.1 | 2.5 | 0.5 | 1.6 | 0.5 | 1.9 | 0.1 | 3.5 | 1.9 | 2.4 | 2.3 |
Values in %. Current and first-listed months are partial (greyed).
returnsview.com
NKE seasonality — average by calendar month
Nike, Inc. has monthly history back to 1980. Its strongest month by median is September — positive in 28 of 45 years, median +4.8%. January is the soft spot, down in 24 of 46 with a median of -0.5%. Across its full record it has closed 58% of months higher, swings ±9.7% in an average month and has fallen 77.4% peak to trough.
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avg | +0.9% | +0.1% | +2.5% | +0.6% | +1.6% | +0.5% | +1.9% | +0.1% | +3.6% | +1.9% | +2.4% | +2.3% |
| Win rate | 48%/46 | 57%/46 | 57%/46 | 54%/46 | 59%/46 | 63%/46 | 59%/46 | 54%/46 | 62%/45 | 60%/45 | 67%/45 | 54%/46 |
Win rate = share of positive months / sample size.
NKE risk & extremes
NKE drawdown & rolling returns
Percent below the all-time high at each month-end — how far underwater the asset was.
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Frequently asked questions
What was Nike, Inc.'s best month?+
Nike, Inc.'s strongest completed month on record is March 2000, at +39.59%.
What was Nike, Inc.'s worst month?+
Its weakest completed month on record is February 2000, at -37.50%.
Is Nike, Inc. up this year?+
Nike, Inc. is down 40.99% year to date, measured from its last close before 1 January.
What is Nike, Inc.'s 1-year return?+
-48.59% over the past twelve months, comparing the latest close with the most recent close on or before the same date a year earlier.
What is Nike, Inc.'s biggest drawdown?+
The deepest peak-to-trough fall on record is 77.4%, measured on month-end closes since 1980.
Which calendar month is historically best for Nike, Inc.?+
September has the highest average return across every completed September since 1980. An average is not a forecast.
About Nike, Inc.
Nike, Inc. is an S&P 500 company, a consumer discretionary business worth about $55 billion. Started by selling running shoes out of a car trunk; now sells the very concept of Just Doing It. And the long game: $100 at its first close here (1980) would be about $34,500 today.
Did you know?
- It began as Blue Ribbon Sports, importing Japanese running shoes.
- The swoosh logo cost $35 in 1971, designed by student Carolyn Davidson (she later got stock).
- The first waffle sole was made on an actual kitchen waffle iron.
Trivia for entertainment — the numbers come from our price data; the jokes don't.