WPP (WPP-L)
FTSE 100 · Media · data since 1995-03-24 · last close 2026-10-01
WPP (WPP-L) monthly returns (%)
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -10.6 | -8.9 | -15.1 | 14.4 | 5.4 | -16.3 | 26.7 | 28.1 | -1.7 | 1.8 | · | · |
| 2025 | -6.5 | -16.7 | -9.8 | -0.9 | 4.0 | -14.4 | -20.0 | -4.7 | -5.9 | -21.8 | 5.7 | 11.1 |
| 2024 | 2.4 | -8.3 | 6.6 | 7.3 | 1.1 | -11.3 | 3.6 | -3.5 | 5.4 | 6.7 | 5.6 | -3.7 |
| 2023 | 15.1 | 8.5 | -6.4 | -3.3 | -7.9 | -3.5 | 3.4 | -10.1 | -4.3 | -3.6 | 0.0 | 6.5 |
| 2022 | 2.9 | -8.2 | -5.2 | 0.2 | -8.4 | -10.4 | 7.2 | -15.8 | 0.8 | 2.1 | 13.0 | -5.2 |
| 2021 | -4.3 | 11.5 | 7.8 | 6.0 | -0.2 | 0.0 | -4.5 | 5.8 | 1.7 | 5.6 | -1.3 | 7.4 |
| 2020 | -11.4 | -20.3 | -26.8 | 12.7 | -1.6 | 3.1 | -10.0 | 13.7 | -5.8 | 1.4 | 17.7 | 10.3 |
| 2019 | 2.7 | -5.1 | -1.8 | 18.0 | -1.6 | 5.3 | -2.0 | -0.0 | 4.9 | -5.4 | 3.9 | 6.6 |
| 2018 | -4.7 | 9.1 | -18.8 | 10.2 | -1.2 | -3.2 | -0.1 | 7.3 | -12.1 | -21.0 | -2.6 | -2.2 |
| 2017 | 1.5 | 2.9 | -7.6 | -5.7 | 5.5 | -7.4 | -4.2 | -8.2 | -2.5 | -3.7 | -2.0 | 2.6 |
| 2016 | -2.9 | 0.4 | 6.8 | -1.9 | -0.3 | -2.5 | 9.4 | 3.4 | 3.3 | -2.0 | -3.9 | 6.3 |
| 2015 | 9.0 | 4.7 | -0.3 | -0.3 | 0.9 | -7.4 | 3.1 | -8.1 | 1.6 | 6.2 | 5.3 | 1.8 |
| 2014 | -7.5 | 2.4 | -5.4 | 3.0 | 1.0 | -1.0 | -7.1 | 6.7 | -1.8 | -1.8 | 10.0 | 0.4 |
| 2013 | 11.7 | 6.3 | -0.5 | 1.4 | 6.0 | -0.5 | 5.5 | 0.9 | 6.3 | 4.3 | 2.0 | 2.1 |
| 2012 | 10.4 | 7.8 | 6.3 | -2.5 | -7.1 | -0.1 | 4.5 | 0.9 | 3.3 | -5.0 | 7.1 | 3.7 |
| 2011 | -2.1 | 9.6 | -9.2 | 1.7 | -3.1 | 3.0 | -11.0 | -7.3 | -6.7 | 7.5 | 3.4 | 1.1 |
| 2010 | -4.6 | 3.9 | 13.1 | 2.2 | -6.0 | -3.1 | 6.6 | -4.7 | 9.1 | 3.1 | -2.0 | 11.0 |
| 2009 | -3.0 | -6.4 | 7.5 | 18.8 | -1.6 | -12.2 | 14.5 | 12.5 | 3.4 | 2.1 | 3.6 | 7.3 |
| 2008 | -4.9 | -3.1 | 0.8 | 2.9 | -1.1 | -20.8 | -0.1 | 11.1 | -16.6 | -16.3 | -3.8 | 11.6 |
| 2007 | 8.2 | -1.1 | 4.2 | -3.1 | 0.1 | 0.2 | -4.8 | -0.9 | -6.2 | -0.8 | -6.5 | 5.4 |
| 2006 | -0.8 | 6.2 | 4.2 | -2.0 | -2.7 | -0.6 | -3.2 | 1.0 | 3.4 | 1.4 | 0.5 | 2.3 |
| 2005 | 0.8 | 3.7 | 0.6 | -6.0 | 3.8 | -2.3 | 5.0 | -5.0 | 0.7 | -3.8 | 2.7 | 10.3 |
| 2004 | 10.6 | -0.7 | -8.6 | 1.0 | -2.2 | 3.0 | -9.2 | -2.5 | 3.7 | 6.2 | 5.8 | -0.9 |
| 2003 | -10.2 | -8.3 | -12.7 | 30.6 | 10.1 | -3.1 | 16.2 | 4.4 | -12.0 | 10.6 | -0.8 | -1.5 |
| 2002 | -9.2 | 7.8 | 7.4 | -8.6 | -2.6 | -22.1 | -12.4 | -1.9 | -10.4 | 1.6 | 25.6 | -12.9 |
| 2001 | 1.1 | -7.9 | -8.0 | 12.1 | -8.2 | -9.0 | 6.4 | -7.7 | -28.1 | 25.8 | 10.0 | 10.9 |
| 2000 | 0.3 | 24.2 | -9.8 | -6.2 | -21.4 | 18.7 | -6.2 | 8.0 | -17.2 | 14.2 | -17.2 | 13.8 |
| 1999 | 25.4 | 7.7 | 8.7 | 2.2 | -8.2 | 6.5 | 3.1 | 5.4 | -3.1 | 16.9 | 39.4 | 6.6 |
| 1998 | -1.7 | 21.5 | 5.6 | 11.6 | 3.3 | 0.2 | 3.9 | -19.9 | -17.1 | 9.5 | 12.5 | 9.5 |
| 1997 | -3.0 | 5.9 | -2.9 | -0.4 | -5.0 | 2.7 | 0.8 | 11.3 | 1.1 | -2.7 | -2.4 | 1.5 |
| 1996 | 4.9 | 4.9 | 10.8 | 2.0 | -2.9 | 8.6 | -3.7 | 11.3 | 1.7 | -2.8 | -3.3 | 15.2 |
| 1995 | · | · | -1.0 | 8.3 | 10.3 | -1.6 | 10.7 | 21.6 | -9.2 | 4.0 | 2.6 | 3.8 |
| Avg | 0.6 | 1.7 | -1.9 | 3.9 | -1.3 | -3.2 | 1.0 | 1.7 | -3.4 | 1.3 | 4.2 | 4.6 |
| Median | -0.8 | 3.7 | -0.7 | 1.8 | -1.4 | -2.0 | 1.9 | 0.9 | -1.8 | 1.6 | 2.7 | 5.4 |
October so far: +1.8% against an average of +1.3% and a median of +1.6% across 31 completed Octobers, 18 of them positive.
Values in %. Current and first-listed months are partial (greyed) and are left out of the Avg and Median rows.
returnsview.com
WPP-L seasonality — average by calendar month
WPP has monthly history back to 1995. Its strongest month by median is December — positive in 25 of 31 years, median +5.4%, and higher in 6 of the last 9. June is the soft spot, down in 21 of 32 with a median of -2.0%. Across its full record it has closed 54% of months higher, swings ±9.1% in an average month and has fallen 88.2% peak to trough.
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avg | +0.6% | +1.7% | -1.9% | +3.9% | -1.3% | -3.2% | +1.0% | +1.7% | -3.4% | +1.3% | +4.2% | +4.6% |
| Win rate | 48%/31 | 61%/31 | 44%/32 | 62%/32 | 38%/32 | 34%/32 | 53%/32 | 53%/32 | 47%/32 | 58%/31 | 65%/31 | 81%/31 |
Win rate = share of positive months / sample size.
WPP-L risk & extremes
WPP-L drawdown & rolling returns
Percent below the all-time high at each month-end — how far underwater the asset was.
Related stocks
Frequently asked questions
What was WPP's best month?+
WPP's strongest completed month on record is November 1999, at +39.36%.
What was WPP's worst month?+
Its weakest completed month on record is September 2001, at -28.05%.
Is WPP up this year?+
WPP is up 13.48% year to date, measured from its last close before 1 January.
What is WPP's 1-year return?+
+3.31% over the past twelve months, comparing the latest close with the most recent close on or before the same date a year earlier.
What is WPP's biggest drawdown?+
The deepest peak-to-trough fall on record is 88.2%, measured on month-end closes since 1995.
Which calendar month is historically best for WPP?+
December has the highest average return across every completed December since 1995. An average is not a forecast.
About WPP
WPP is a FTSE 100 company, a media business worth about $5 billion. It turns eyeballs into earnings — with price receipts on this site going back to 1995. And the long game: $100 at its first close here (1995) would be about $368 today.
Did you know?
- Its best month on record was November 1999 at +39.36%; its worst, September 2001 at -28.05%.
- It has closed December in the green 25 out of 31 times — not a promise, just a suspicious habit.
Trivia for entertainment — the numbers come from our price data; the jokes don't.