Diageo (DGE-L)
FTSE 100 · Beverages · data since 1988-05-03 · last close 2026-09-09
Diageo (DGE-L) monthly returns (%)
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 4.5 | -1.1 | -15.7 | 5.4 | 4.4 | -0.8 | 7.4 | 4.6 | -6.5 | · | · | · |
| 2025 | -4.7 | -10.6 | -6.9 | 3.9 | -3.6 | -9.4 | 1.4 | 10.6 | -13.3 | -1.4 | -0.8 | -7.6 |
| 2024 | 0.2 | 3.6 | -1.2 | -5.1 | -5.2 | -5.4 | -2.8 | 2.2 | 5.3 | -7.8 | -1.9 | 7.9 |
| 2023 | -3.6 | 0.3 | 2.4 | 0.2 | -7.6 | 1.0 | 0.6 | -4.5 | -6.5 | 2.4 | -11.1 | 3.4 |
| 2022 | -7.8 | 0.1 | 3.7 | 4.0 | -8.6 | -3.9 | 10.0 | -3.0 | 0.9 | -5.3 | 5.8 | -4.2 |
| 2021 | 2.5 | -4.6 | 6.3 | 8.8 | 4.7 | 1.7 | 3.2 | -2.1 | 3.2 | 0.7 | 4.6 | 6.2 |
| 2020 | -6.0 | -8.1 | -6.5 | 6.3 | 1.5 | -3.9 | 4.5 | -10.4 | 5.6 | -5.7 | 15.3 | -0.1 |
| 2019 | 3.8 | 0.4 | 7.7 | 3.0 | 2.9 | 1.8 | 1.8 | 1.8 | -4.9 | -5.1 | 0.0 | 1.1 |
| 2018 | -7.1 | -2.9 | -1.9 | 7.3 | 6.7 | -1.5 | 2.9 | -3.8 | 0.9 | -0.4 | 4.3 | -1.0 |
| 2017 | 4.4 | 2.9 | 0.7 | -1.6 | 3.6 | -2.5 | 7.9 | 5.9 | -5.4 | 4.8 | -0.1 | 6.1 |
| 2016 | 1.5 | -1.3 | 1.2 | -1.9 | 1.3 | 11.6 | 3.6 | -2.4 | 4.8 | -1.4 | -8.0 | 5.2 |
| 2015 | 6.6 | -1.7 | -3.9 | -2.6 | 0.2 | 1.4 | -2.8 | -3.3 | 2.3 | 6.1 | 1.7 | -2.8 |
| 2014 | -10.0 | 4.3 | -0.9 | -2.3 | 5.6 | -2.8 | -4.3 | -0.6 | 0.5 | 3.0 | 7.8 | -6.7 |
| 2013 | 5.0 | 5.5 | 4.8 | -5.3 | -0.7 | -3.6 | 9.3 | -3.9 | -0.5 | 1.1 | -2.1 | 2.8 |
| 2012 | -0.3 | 7.3 | -0.1 | 3.2 | -0.3 | 6.1 | 4.0 | 1.1 | 0.9 | 1.8 | 4.9 | -3.8 |
| 2011 | 1.4 | 0.0 | -1.4 | 2.8 | 6.2 | -1.6 | -2.2 | -0.4 | -0.6 | 4.6 | 5.7 | 3.3 |
| 2010 | -2.7 | 0.8 | 4.0 | 0.8 | -5.4 | 0.5 | 4.4 | -4.3 | 3.5 | 5.1 | -0.7 | 3.6 |
| 2009 | -1.8 | -13.2 | -4.0 | 3.4 | 3.7 | 3.4 | 7.6 | 1.7 | 0.7 | 3.8 | 2.9 | 5.8 |
| 2008 | -6.3 | 2.2 | -1.7 | 1.7 | -4.7 | -6.2 | -4.7 | 15.5 | -7.1 | 0.6 | -4.6 | 6.0 |
| 2007 | -1.3 | 1.5 | 2.5 | 2.9 | 1.7 | -3.7 | -2.4 | 4.6 | 1.4 | 2.4 | -0.6 | -1.2 |
| 2006 | -0.7 | 4.7 | 3.5 | -0.2 | -3.1 | 3.7 | 3.5 | -0.6 | 0.9 | 2.8 | 0.7 | 2.7 |
| 2005 | -2.6 | 2.4 | 0.8 | 3.8 | 2.1 | 4.1 | -4.5 | 0.8 | 2.9 | 2.5 | 0.0 | 0.9 |
| 2004 | -2.0 | 3.5 | -4.8 | 6.7 | -4.3 | 2.7 | -8.3 | 0.3 | 1.0 | 5.6 | 0.5 | 1.5 |
| 2003 | -8.0 | 1.4 | 3.0 | 6.9 | -5.6 | -1.2 | -1.8 | 6.7 | -4.2 | 6.7 | 4.6 | 1.4 |
| 2002 | 5.0 | 1.9 | 9.3 | -0.8 | -5.5 | -0.9 | -8.9 | 0.9 | 0.8 | -8.7 | -7.1 | 0.8 |
| 2001 | -12.3 | 6.8 | 0.7 | 4.0 | 3.5 | 2.5 | -7.6 | -3.6 | 2.8 | -3.9 | 9.3 | 4.6 |
| 2000 | -8.1 | 5.7 | -2.6 | 10.3 | 10.1 | 3.7 | -1.2 | 0.3 | 2.8 | 7.6 | 12.5 | 2.5 |
| 1999 | -1.8 | 2.6 | 0.9 | 3.1 | -8.4 | 0.9 | -5.3 | 0.4 | -1.5 | -0.9 | -7.6 | -12.3 |
| 1998 | -3.8 | 11.8 | 13.1 | 1.3 | -2.7 | 2.5 | 2.5 | -16.9 | -7.4 | 15.2 | 5.3 | 0.7 |
| 1997 | -4.8 | 5.3 | 12.3 | -1.0 | 11.6 | 3.3 | -0.5 | -6.6 | 7.0 | -8.8 | 0.8 | 6.2 |
| 1996 | -3.8 | 0.7 | 3.7 | 0.5 | -2.7 | 0.5 | -1.3 | 3.6 | -4.4 | -3.8 | 1.1 | 2.8 |
| 1995 | -7.8 | 0.1 | 12.2 | 0.8 | 1.9 | -1.1 | 4.4 | -0.6 | 5.5 | -2.1 | -8.9 | 2.6 |
| 1994 | 10.6 | -0.4 | -11.2 | 2.8 | -0.6 | -8.4 | 1.5 | 12.3 | -8.3 | 2.5 | -2.6 | -1.3 |
| 1993 | -12.2 | 0.0 | 10.2 | -3.6 | -3.1 | 1.1 | -2.8 | 11.3 | -17.1 | 2.8 | 7.8 | 1.8 |
| 1992 | 12.2 | 3.5 | -4.9 | 7.0 | -0.2 | -8.8 | -2.0 | -3.0 | 2.0 | 1.0 | 0.8 | -4.3 |
| 1991 | -1.1 | 6.6 | 11.4 | 0.6 | 6.1 | 1.4 | 1.6 | 1.7 | 2.5 | 2.4 | -5.7 | 2.6 |
| 1990 | -3.9 | 0.3 | 3.5 | -2.8 | 15.6 | 3.3 | 1.4 | -11.6 | -5.8 | 5.4 | 3.5 | 4.0 |
| 1989 | 17.7 | 2.8 | 10.6 | 4.0 | 5.2 | 301.9 | 7.2 | 9.5 | -2.7 | 4.0 | 5.4 | 9.4 |
| 1988 | · | · | · | · | 3.0 | 0.5 | -14.9 | -5.8 | 5.6 | 5.9 | -3.8 | 1.5 |
| Avg | -1.3 | 1.2 | 1.6 | 2.1 | 0.8 | 7.5 | 0.3 | 0.2 | -0.8 | 1.2 | 1.0 | 1.4 |
Values in %. Current and first-listed months are partial (greyed).
returnsview.com
DGE-L seasonality — average by calendar month
Diageo has monthly history back to 1988. June carries the highest average at +7.5%, but the median June is +0.5% and 22 of 39 have finished green: +302% in 1989 does most of the lifting. The steadier month is April — positive in 27 of 38 years, median +2.8%, and higher in 8 of the last 9. January is the soft spot, down in 25 of 38 with a median of -1.9%. Across its full record it has closed 59% of months higher, swings ±15.1% in an average month and has fallen 66.8% peak to trough.
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avg | -1.3% | +1.2% | +1.6% | +2.0% | +0.8% | +7.5% | +0.3% | +0.2% | -0.7% | +1.2% | +1.0% | +1.4% |
| Win rate | 34%/38 | 71%/38 | 61%/38 | 71%/38 | 54%/39 | 56%/39 | 54%/39 | 51%/39 | 61%/38 | 66%/38 | 58%/38 | 71%/38 |
Win rate = share of positive months / sample size.
DGE-L risk & extremes
DGE-L drawdown & rolling returns
Percent below the all-time high at each month-end — how far underwater the asset was.
Related stocks
Frequently asked questions
What was Diageo's best month?+
Diageo's strongest completed month on record is June 1989, at +301.90%.
What was Diageo's worst month?+
Its weakest completed month on record is September 1993, at -17.06%.
Is Diageo up this year?+
Diageo is down 0.33% year to date, measured from its last close before 1 January.
What is Diageo's 1-year return?+
-17.85% over the past twelve months, comparing the latest close with the most recent close on or before the same date a year earlier.
What is Diageo's biggest drawdown?+
The deepest peak-to-trough fall on record is 66.8%, measured on month-end closes since 1988.
Which calendar month is historically best for Diageo?+
June has the highest average return across every completed June since 1988. An average is not a forecast.
About Diageo
Diageo is a FTSE 100 company, a beverages business worth about $48 billion. Tracked here from its first session onward — every monthly, quarterly and weekly return on record since 1988, with no gaps filled in and nothing smoothed. And the long game: $100 at its first close here (1988) would be about $3,515 today.
Did you know?
- Its best month on record was June 1989 at +301.9%; its worst, September 1993 at -17.06%.
- It has closed February in the green 27 out of 38 times — past performance, future shrug.
Trivia for entertainment — the numbers come from our price data; the jokes don't.