Diageo (DGE-L)
FTSE 100 · Beverages · data since 1988-05-03 · last close 2026-07-24
1d
+1.43%
7d
-0.73%
30d
-1.11%
YTD
-2.54%
1y
-20.02%
Diageo (DGE-L) monthly returns (%)
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 4.5 | -1.1 | -15.7 | 5.4 | 4.4 | -0.8 | 2.6 | · | · | · | · | · |
| 2025 | -4.7 | -10.6 | -6.9 | 3.9 | -3.6 | -9.4 | 1.4 | 10.6 | -13.3 | -1.4 | -0.8 | -7.6 |
| 2024 | 0.2 | 3.6 | -1.2 | -5.1 | -5.2 | -5.4 | -2.8 | 2.2 | 5.3 | -7.8 | -1.9 | 7.9 |
| 2023 | -3.6 | 0.3 | 2.4 | 0.2 | -7.6 | 1.0 | 0.6 | -4.5 | -6.5 | 2.4 | -11.1 | 3.4 |
| 2022 | -7.8 | 0.1 | 3.7 | 4.0 | -8.6 | -3.9 | 10.0 | -3.0 | 0.9 | -5.3 | 5.8 | -4.2 |
| 2021 | 2.5 | -4.6 | 6.3 | 8.8 | 4.7 | 1.7 | 3.2 | -2.1 | 3.2 | 0.7 | 4.6 | 6.2 |
| 2020 | -6.0 | -8.1 | -6.5 | 6.3 | 1.5 | -3.9 | 4.5 | -10.4 | 5.6 | -5.7 | 15.3 | -0.1 |
| 2019 | 3.8 | 0.4 | 7.7 | 3.0 | 2.9 | 1.8 | 1.8 | 1.8 | -4.9 | -5.1 | 0.0 | 1.1 |
| 2018 | -7.1 | -2.9 | -1.9 | 7.3 | 6.7 | -1.5 | 2.9 | -3.8 | 0.9 | -0.4 | 4.3 | -1.0 |
| 2017 | 4.4 | 2.9 | 0.7 | -1.6 | 3.6 | -2.5 | 7.9 | 5.9 | -5.4 | 4.8 | -0.1 | 6.1 |
| 2016 | 1.5 | -1.3 | 1.2 | -1.9 | 1.3 | 11.6 | 3.6 | -2.4 | 4.8 | -1.4 | -8.0 | 5.2 |
| 2015 | 6.6 | -1.7 | -3.9 | -2.6 | 0.2 | 1.4 | -2.8 | -3.3 | 2.3 | 6.1 | 1.7 | -2.8 |
| 2014 | -10.0 | 4.3 | -0.9 | -2.3 | 5.6 | -2.8 | -4.3 | -0.6 | 0.5 | 3.0 | 7.8 | -6.7 |
| 2013 | 5.0 | 5.5 | 4.8 | -5.3 | -0.7 | -3.6 | 9.3 | -3.9 | -0.5 | 1.1 | -2.1 | 2.8 |
| 2012 | -0.3 | 7.3 | -0.1 | 3.2 | -0.3 | 6.1 | 4.0 | 1.1 | 0.9 | 1.8 | 4.9 | -3.8 |
| 2011 | 1.4 | 0.0 | -1.4 | 2.8 | 6.2 | -1.6 | -2.2 | -0.4 | -0.6 | 4.6 | 5.7 | 3.3 |
| 2010 | -2.7 | 0.8 | 4.0 | 0.8 | -5.4 | 0.5 | 4.4 | -4.3 | 3.5 | 5.1 | -0.7 | 3.6 |
| 2009 | -1.8 | -13.2 | -4.0 | 3.4 | 3.7 | 3.4 | 7.6 | 1.7 | 0.7 | 3.8 | 2.9 | 5.8 |
| 2008 | -6.3 | 2.2 | -1.7 | 1.7 | -4.7 | -6.2 | -4.7 | 15.5 | -7.1 | 0.6 | -4.6 | 6.0 |
| 2007 | -1.3 | 1.5 | 2.5 | 2.9 | 1.7 | -3.7 | -2.4 | 4.6 | 1.4 | 2.4 | -0.6 | -1.2 |
| 2006 | -0.7 | 4.7 | 3.5 | -0.2 | -3.1 | 3.7 | 3.5 | -0.6 | 0.9 | 2.8 | 0.7 | 2.7 |
| 2005 | -2.6 | 2.4 | 0.8 | 3.8 | 2.1 | 4.1 | -4.5 | 0.8 | 2.9 | 2.5 | 0.0 | 0.9 |
| 2004 | -2.0 | 3.5 | -4.8 | 6.7 | -4.3 | 2.7 | -8.3 | 0.3 | 1.0 | 5.6 | 0.5 | 1.5 |
| 2003 | -8.0 | 1.4 | 3.0 | 6.9 | -5.6 | -1.2 | -1.8 | 6.7 | -4.2 | 6.7 | 4.6 | 1.4 |
| 2002 | 5.0 | 1.9 | 9.3 | -0.8 | -5.5 | -0.9 | -8.9 | 0.9 | 0.8 | -8.7 | -7.1 | 0.8 |
| 2001 | -12.3 | 6.8 | 0.7 | 4.0 | 3.5 | 2.5 | -7.6 | -3.6 | 2.8 | -3.9 | 9.3 | 4.6 |
| 2000 | -8.1 | 5.7 | -2.6 | 10.3 | 10.1 | 3.7 | -1.2 | 0.3 | 2.8 | 7.6 | 12.5 | 2.5 |
| 1999 | -1.8 | 2.6 | 0.9 | 3.1 | -8.4 | 0.9 | -5.3 | 0.4 | -1.5 | -0.9 | -7.6 | -12.3 |
| 1998 | -3.8 | 11.8 | 13.1 | 1.3 | -2.7 | 2.5 | 2.5 | -16.9 | -7.4 | 15.2 | 5.3 | 0.7 |
| 1997 | -4.8 | 5.3 | 12.3 | -1.0 | 11.6 | 3.3 | -0.5 | -6.6 | 7.0 | -8.8 | 0.8 | 6.2 |
| 1996 | -3.8 | 0.7 | 3.7 | 0.5 | -2.7 | 0.5 | -1.3 | 3.6 | -4.4 | -3.8 | 1.1 | 2.8 |
| 1995 | -7.8 | 0.1 | 12.2 | 0.8 | 1.9 | -1.1 | 4.4 | -0.6 | 5.5 | -2.1 | -8.9 | 2.6 |
| 1994 | 10.6 | -0.4 | -11.2 | 2.8 | -0.6 | -8.4 | 1.5 | 12.3 | -8.3 | 2.5 | -2.6 | -1.3 |
| 1993 | -12.2 | 0.0 | 10.2 | -3.6 | -3.1 | 1.1 | -2.8 | 11.3 | -17.1 | 2.8 | 7.8 | 1.8 |
| 1992 | 12.2 | 3.5 | -4.9 | 7.0 | -0.2 | -8.8 | -2.0 | -3.0 | 2.0 | 1.0 | 0.8 | -4.3 |
| 1991 | -1.1 | 6.6 | 11.4 | 0.6 | 6.1 | 1.4 | 1.6 | 1.7 | 2.5 | 2.4 | -5.7 | 2.6 |
| 1990 | -3.9 | 0.3 | 3.5 | -2.8 | 15.6 | 3.3 | 1.4 | -11.6 | -5.8 | 5.4 | 3.5 | 4.0 |
| 1989 | 17.7 | 2.8 | 10.6 | 4.0 | 5.2 | 301.9 | 7.2 | 9.5 | -2.7 | 4.0 | 5.4 | 9.4 |
| 1988 | · | · | · | · | 3.0 | 0.5 | -14.9 | -5.8 | 5.6 | 5.9 | -3.8 | 1.5 |
| Avg | -1.3 | 1.2 | 1.6 | 2.1 | 0.8 | 7.5 | 0.2 | 0.1 | -0.7 | 1.2 | 1.0 | 1.4 |
Values in %. Current and first-listed months are partial (greyed).
returnsview.com
Seasonality — average by calendar month
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avg | -1.3% | +1.2% | +1.6% | +2.0% | +0.8% | +7.5% | +0.1% | +0.1% | -0.7% | +1.2% | +1.0% | +1.4% |
| Win rate | 34%/38 | 71%/38 | 61%/38 | 71%/38 | 54%/39 | 56%/39 | 53%/38 | 50%/38 | 61%/38 | 66%/38 | 58%/38 | 71%/38 |
Win rate = share of positive months / sample size.
Risk & extremes
Max drawdown
-66.8%
Worst peak-to-trough fall on record
Monthly volatility
±15.1%
Std. dev. of monthly returns
Positive months
59%
Share of completed months in the green
Best month
+301.9%
1989-06
Worst month
-17.06%
1993-09
Longest streaks
9▲ / 5▼
Consecutive up / down months
Drawdown & rolling returns
Percent below the all-time high at each month-end — how far underwater the asset was.
About Diageo
Diageo shows up, compounds, repeats — with price receipts on this site going back to 1988. And the long game: $100 at its first close here (1988) would be about $3,132 today.
Did you know?
- Its best month on record was June 1989 at +301.9%; its worst, September 1993 at -17.06%.
- It has closed February in the green 27 out of 38 times — past performance, future shrug.
Trivia for entertainment — the numbers come from our price data; the jokes don't.