Adidas (ADS-DE)
EURO STOXX 50 · Consumer Discretionary · data since 1998-06-24 · last close 2026-09-09
Adidas (ADS-DE) monthly returns (%)
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -11.8 | 6.1 | -13.6 | 7.9 | 15.2 | 7.7 | -11.2 | -5.0 | -3.3 | · | · | · |
| 2025 | 7.6 | -3.4 | -12.0 | -6.9 | 9.8 | -9.8 | -15.1 | -1.0 | 7.8 | -8.7 | -2.1 | 5.4 |
| 2024 | -4.4 | 6.3 | 10.6 | 9.4 | 2.6 | -3.7 | 3.7 | 0.3 | 2.5 | -7.8 | 1.7 | 6.1 |
| 2023 | 15.6 | -3.9 | 14.9 | -2.0 | -4.6 | 17.4 | 3.5 | 0.2 | -9.7 | 0.3 | 14.9 | -4.2 |
| 2022 | -4.3 | -12.5 | -0.1 | -8.6 | -3.0 | -8.5 | -0.6 | -11.6 | -19.8 | -16.7 | 23.5 | 4.3 |
| 2021 | -12.1 | 10.3 | -7.9 | -3.5 | 17.4 | 5.2 | -2.5 | -1.9 | -9.5 | 4.2 | -9.8 | -0.9 |
| 2020 | -1.4 | -12.3 | -17.8 | 1.6 | 13.4 | -1.5 | 0.1 | 8.8 | 8.4 | -7.6 | 4.8 | 11.4 |
| 2019 | 13.9 | 2.8 | 1.4 | 5.8 | 13.3 | 6.0 | 6.7 | -6.9 | 5.9 | -3.1 | 2.1 | 2.5 |
| 2018 | 12.1 | -2.5 | 7.7 | 3.7 | -3.7 | -3.4 | 1.2 | 13.6 | -1.9 | -1.4 | -6.3 | -6.4 |
| 2017 | -3.0 | 8.8 | 12.6 | 3.1 | -6.4 | -1.5 | 15.1 | -2.3 | 1.5 | -0.2 | -8.3 | -4.6 |
| 2016 | 5.6 | 3.7 | 4.6 | 9.3 | 3.7 | 11.6 | 14.3 | 1.5 | 3.7 | -3.3 | -7.0 | 8.0 |
| 2015 | 6.2 | 13.5 | 6.1 | -0.4 | -0.5 | -4.0 | 8.5 | -10.4 | 7.9 | 13.3 | 12.3 | -1.8 |
| 2014 | -10.5 | 1.8 | -6.9 | -2.0 | 4.4 | -6.1 | -19.7 | -4.0 | 3.9 | -2.0 | 11.1 | -10.7 |
| 2013 | 1.7 | 2.0 | 16.0 | -2.0 | 7.8 | -1.1 | 0.8 | -4.5 | 0.2 | 4.9 | 6.5 | 3.5 |
| 2012 | 9.6 | 7.1 | -0.8 | 7.6 | -2.9 | -6.2 | 8.2 | 1.8 | 2.6 | 3.0 | 2.9 | -0.4 |
| 2011 | -7.0 | 2.2 | -4.4 | 13.1 | 5.8 | 4.4 | -5.3 | -6.4 | -5.6 | 11.8 | 2.1 | -3.8 |
| 2010 | -2.3 | -1.4 | 8.8 | 11.5 | -6.6 | -2.5 | 4.2 | -3.4 | 13.1 | 3.2 | 3.2 | 1.1 |
| 2009 | -0.0 | -15.2 | 8.9 | 14.2 | -8.0 | 5.0 | 9.4 | 10.8 | 10.1 | -12.9 | 21.1 | -0.9 |
| 2008 | -17.1 | -1.3 | 0.4 | -2.7 | 11.8 | -11.5 | -1.8 | 1.6 | -5.9 | -27.0 | -11.2 | 11.0 |
| 2007 | -2.1 | 0.5 | 10.3 | 7.1 | 9.2 | -1.4 | -4.2 | -3.7 | 6.6 | 0.1 | -1.3 | 12.7 |
| 2006 | 7.6 | -4.7 | -0.5 | 2.5 | -6.8 | -3.4 | -2.3 | 1.9 | -0.3 | 5.8 | -5.3 | 1.4 |
| 2005 | -3.3 | -1.2 | 7.9 | -1.9 | 13.6 | 2.6 | 7.9 | -3.2 | -0.0 | -3.2 | 6.5 | 7.3 |
| 2004 | 1.0 | -0.8 | 4.6 | 1.8 | 2.5 | 0.4 | 0.7 | 6.9 | 6.4 | -2.5 | 7.7 | 0.7 |
| 2003 | -8.7 | -0.6 | 8.3 | -4.6 | -1.7 | -0.4 | 0.3 | 2.1 | -1.7 | 6.3 | 8.0 | 4.9 |
| 2002 | -6.3 | -5.1 | 10.3 | -9.1 | 17.3 | -4.6 | -6.3 | -6.7 | -5.0 | 11.5 | 6.3 | 0.5 |
| 2001 | 17.7 | -12.5 | -12.5 | 14.9 | 3.9 | 3.3 | 6.7 | -3.4 | -24.0 | 10.7 | 13.5 | 18.5 |
| 2000 | -23.9 | -4.0 | 5.5 | 21.5 | -7.4 | -7.9 | 0.1 | 4.5 | 2.5 | -15.3 | 24.1 | 1.1 |
| 1999 | -23.2 | 20.6 | -5.1 | 10.1 | 3.4 | -0.2 | -10.2 | 4.5 | -10.1 | -12.4 | 4.7 | 2.8 |
| 1998 | · | · | · | · | · | -2.8 | -12.8 | -22.4 | -11.0 | 4.6 | -3.8 | -1.1 |
| Avg | -1.5 | 0.1 | 2.0 | 3.6 | 3.7 | -0.6 | -0.0 | -1.3 | -0.8 | -1.6 | 4.4 | 2.4 |
Values in %. Current and first-listed months are partial (greyed).
returnsview.com
ADS-DE seasonality — average by calendar month
Adidas has monthly history back to 1998. Its strongest month by median is March — positive in 17 of 28 years, median +4.6%. January is the soft spot, down in 17 of 28 with a median of -2.2%. Across its full record it has closed 53% of months higher, swings ±8.6% in an average month and has fallen 71.5% peak to trough.
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avg | -1.5% | +0.1% | +2.0% | +3.6% | +3.7% | -0.6% | -0.0% | -1.3% | -0.8% | -1.6% | +4.4% | +2.5% |
| Win rate | 39%/28 | 46%/28 | 61%/28 | 61%/28 | 61%/28 | 34%/29 | 59%/29 | 45%/29 | 54%/28 | 46%/28 | 68%/28 | 64%/28 |
Win rate = share of positive months / sample size.
ADS-DE risk & extremes
ADS-DE drawdown & rolling returns
Percent below the all-time high at each month-end — how far underwater the asset was.
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Frequently asked questions
What was Adidas's best month?+
Adidas's strongest completed month on record is November 2000, at +24.05%.
What was Adidas's worst month?+
Its weakest completed month on record is October 2008, at -26.98%.
Is Adidas up this year?+
Adidas is down 11.74% year to date, measured from its last close before 1 January.
What is Adidas's 1-year return?+
-16.23% over the past twelve months, comparing the latest close with the most recent close on or before the same date a year earlier.
What is Adidas's biggest drawdown?+
The deepest peak-to-trough fall on record is 71.5%, measured on month-end closes since 1998.
Which calendar month is historically best for Adidas?+
November has the highest average return across every completed November since 1998. An average is not a forecast.
About Adidas
Adidas is a EURO STOXX 50 company, a consumer discretionary business worth about $30 billion. One half of history's most productive sibling feud — the other brother founded Puma across the river. And the long game: $100 at its first close here (1998) would be about $545 today.
Did you know?
- Brothers Adi and Rudolf Dassler split their shoe company in 1948; Adi made Adidas, Rudolf made Puma.
- Both companies are still headquartered in the same small Bavarian town, Herzogenaurach.
- Its best month on record was November 2000 at +24.05%; its worst, October 2008 at -26.98%.
Trivia for entertainment — the numbers come from our price data; the jokes don't.